The DelVaLUG Forum
Please Register or Login

Thank you!
Google Calendar
Latest topics
» Introductions
by LEGO Dog Fri Jul 29, 2016 4:14 pm

» Need Club Member Access?
by Maarek Sun Aug 17, 2014 10:36 am

» 2014 TLG Q2 AFOL Survey
by LEGO Dog Sat May 17, 2014 4:45 pm

» New Jersey Brick Collectors Con
by Destro788 Tue May 13, 2014 11:29 am

» A LEGO Sweepstakes at Fat Brain Toys
by whataslacker Thu Jan 23, 2014 1:52 pm

» Roller Coaster Factory
by whataslacker Thu Jan 23, 2014 1:00 pm

» Scouting for Bricks
by LEGO Dog Sat Jan 18, 2014 7:54 pm

» Psychotica-What Is God Mp3
by LEGO Dog Wed Dec 18, 2013 8:56 pm

» KOP meeting 11/20/2013
by LEGO Dog Fri Nov 29, 2013 1:31 pm

March 2019

Calendar Calendar


Go down


Post  LEGO Dog on Thu Aug 15, 2013 6:58 pm

Here are the results from Kevin's latest survey.

Dear LEGO Fan community,

In June and July 2013, we ran an installation of our quarterly LEGO Fan Survey, and we would like to share the results with you.

Over 4,000 LEGO fans over the age of 13 participated from all over the world. In addition to the new languages offered in Q1, we added Italian and Polish versions of the survey. Teens (13-18) represented 12% of survey takers, and the largest two groups of adult fans participating remained those from 25-34 and 35-44. Adult Fans of LEGO (AFOL) from North America, Asia, and Western Europe represented the bulk of survey takers.

We were able to code all of the responses to the question regarding AFOL willingness to recommend products and services to friends and family members. Those highly likely to recommend have a strong passion for the brand, appreciate the quality of the products, and recognize LEGO products’ ability to draw out creativity and fun among people of all ages. Those less likely to recommend aren’t quite sure their friends will appreciate LEGO products in the same way they do, due to the perception of both high price and declining quality of products. Better efforts will be made by the CEE Support Team to share factual data on the pricing trends for the products (price per brick) along with quality and perfection rate data.

We also ask a question about the likelihood to recommend community resources and received a diverse set of responses to that question, too. Those likely to recommend community resources mention the warmth, expertise, and passion in the community as well as the wealth of information available to anyone with any interest (no matter how narrow). Those less likely to recommend feel that the community is too complex for casual LEGO builders or that the sites are too diverse and lacking a central source to hold them together.

There’s also a lack of awareness in nearly all regions except Northern Europe of the LEGO Community Engagement & Events team. Those familiar with the team feel that the fan community is strong and that they have good opportunities to participate in events with other fans much more than those unfamiliar with the LEGO CEE team. The Community team will continue to improve ways in being more accessible and easier to find while ensuring fair and equal support around the world.

Thank you to those of you who participated in the survey for allowing us the opportunity to improve. We look forward to your responses in the next survey and to your continued engagement and participation in the community.

With kind regards,

Keith David Severson – Senior Manager – Community Support Team

Jan Beyer – Community Operations Manager EU/ASIA

Kevin Hinkle – Senior Community Coordinator AMS

Kim Ellekjær Thomsen – Community Coordinator EU


Posts : 88
Join date : 2012-12-06
Age : 49
Location : Coatesville, PA

View user profile

Back to top Go down

Back to top

- Similar topics

Permissions in this forum:
You cannot reply to topics in this forum